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Case Study

Unisex Hair and Beauty Salon For Sale


Opportunity Details: Established and successful hair salon located in a busy North York retail plaza (York University Heights neighbourhood). Reception desk, 8 Cutting stations, 4 wash stations, 3 chair colour stations, 4 chair dryer stations, separate and enclosed aesthetic room, storage room. 

374

NUMBER OF LEADS

$5.8k

COST SAVING

6

NUMBER OF VIEWS

Snapshot Results

RESULTS

Rich Traditions & Deep Passion

Josanna Hair Design has been in business for over 20 years and was founded by Frank Mandarino. His passion for hairstyling and dedication to the community and his customers was remarkable. Nevertheless, the business needed to be sold, and although it was thriving, family succession and management buyout were not options. So Joe, the founder’s son, searched for strategic options to find a qualified and interested buyer.

SOLUTION

STORY

GOAL

BizON’s 3-month self serve ad

BizON’s self serve ads are designed to allow members to easily create and promote their opportunities to a pool of qualified, engaged and interested buyers. The ads tastefully balance confidentiality while enabling people to leverage social networks in order to drive more qualified ears and eyes on the for sale opportunity.

To connect with a buyer that is passionate & skillful

Joe wanted to cost effectively find a business owner that could carry on the hair salon business. He aimed to find someone in a timely manner [avoiding window shoppers] that had the drive and passion for the successful business his father built.

Joe sold the business in 3 months with a cost per lead of $25.00. This is 97% more cost effective than a broker, 33% more cost effective than other platforms and 95% more cost effective per lead than a magazine or expo. 

"When looking at options to sell we went down the traditional path of sourcing a broker but quickly noticed that not that many people involved were truly there to help us sell as quickly as possible to the right purchasers. I began to contemplate whether I could promote the sale on my own in order to truly connect with a passionate individual that would be able to carry on the hair salon business. And this is exactly what the BizON marketplace created for me. A simple, easy to use marketplace that was cost effective and packed with support and features that really guided me along the journey to connecting with engaged and serious buyers. The results speak for themselves. 

- Joe Mandarino 

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